![]() A bonus feature is the excellent tracking tie-in with Google Analytics.” Melissa Guyre, Product Manager at Yummly, commented, “The App Invites Integration process was seamless. It’s the only share channel that has this integration, allowing data such as the number of invites sent, accepted and resulting installs to be accurately tracked. Additionally, Yummly was able to take advantage of the seamless integration of Google Analytics. With App invites, they found that installation rates were about 60 percent higher compared to other sharing channels. It added App Invites so that users could recommend the app to their family and friends, giving functionality to share specific recipes, dinner ideas or shipping lists. Yummly, a food discovery platform that views cooking a meal as a personalized, shareable experience wanted to expand its user base and generate awareness on the Android platform. You can view the full case study from Fabulous here. Fabulous simplified their user experience, combining SMS and email into a single interface, allowing users to focus on sharing.Īdditionally, users that were acquired via App Invites versus other channels were found to be twice as likely to stay with the app.ĬTO of Fabulous, Amine Laddhari, commented, “It took me only a few hours to implement App Invites versus several days of work when we built our own solution. Fabulous also noticed increased user retention, with 2x the Life Time Value of the app for users that came in to it via App Invites. Sharing clicks also increased by 10 percent once App Invites were used. ![]() ![]() App Invites installs now account for 60 percent of all Fabulous installs via referrals. Users started taking advantage of App Invites within the app to share their experience with their friends and family. The app helps users to embark on a journey to resetting poor habits, replacing them with healthy rituals, with the ultimate goal of improving health and well-being. Fabulous is a research-based app incubated in Duke University's Center for Advanced Hindsight. ![]()
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